Social media · Marketing automation · Houston, TX
Jonathan McKelvey
Marketing Coordinator · Social Media & Marketing Automation
I run social media for multiple clients at once and build the automations that keep it on schedule. Currently Marketing Automation Specialist at SuperDupr.
Open to in-house marketing roles · Houston or remote
- 3+ yrs
- running LinkedIn, Facebook & Instagram for multiple clients at once
- 10+ hrs/wk
- of manual marketing work removed with automated workflows
- 50%+
- faster content production with AI-assisted, human-edited workflows
- 30+
- person team led as GM of an $8M+ business before marketing
How I work
The systems behind the posts.
Consistent social media is an operations problem as much as a creative one. These are the three systems I run every week.
Content calendar · week view
Multi-client social calendar
Every client, platform, and post status on one board, so nothing goes out unapproved and nothing gets missed. This is how I keep LinkedIn, Facebook, and Instagram moving for several brands at once.
Make.com scenario
- ⚡ Trigger New form / record
- ⑂ Router Sort by client + type
- ▤ Update Sheet / CRM row
- ✉ Notify Team + follow-up email
Automations that remove busywork
The repetitive steps (copying data between tools, routing requests, sending reminders) run on their own. Across active client accounts, my Make.com workflows remove 10+ hours of manual work a week.
AI content workflow
- 01 Brief Goal, audience, offer
- 02 Draft ChatGPT / Claude + brand-voice guide
- 03 Edit Human pass for voice + accuracy
- 04 Design Canva template
- 05 Approve + schedule Client sign-off → calendar
AI-assisted, human-edited content
AI handles the first draft and I handle the judgment. This workflow cut content production time by more than half while keeping each client's voice intact.
Recreated from my day-to-day work at SuperDupr. Client names and data have been removed.
Selected work
Case studies
SuperDupr · 2023 – present
Running social media for multiple clients at once
Owning LinkedIn, Facebook, and Instagram for several SuperDupr clients at the same time, from content strategy to publishing to reporting.
Several brands posting on schedule, each in its own voice
SuperDupr · Make.com certified
Automating 10+ hours a week of manual marketing work
Building and maintaining Make.com automations that take the repetitive, copy-and-paste parts of client marketing off the team's plate.
10+ hours of manual work removed every week
SuperDupr · Website launch
Launching a client website on Squarespace, start to finish
Taking a client website from first discovery conversation to go-live on my own, coordinating design, content, and technical setup.
Delivered independently, discovery to go-live
Buff Burger · General Manager
Building a catering program from scratch
As General Manager of a high-volume Houston restaurant, I designed and launched a catering program aimed at schools and local businesses.
2–3 new catering contracts closed every week
Experience
An operator who does marketing.
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Jul 2023 – Present Remote
Marketing Automation Specialist · SuperDupr Current
- Run LinkedIn, Facebook, and Instagram for multiple clients: content strategy, scheduling, community engagement, and analytics.
- Build Make.com automations that remove 10+ hours of manual marketing work per week across active client accounts.
- Designed AI-assisted content workflows (ChatGPT + Claude) that cut content production time by more than half while keeping each brand's voice.
- Primary point of contact for multiple client accounts. Track deliverables, communicate status, and keep projects on time.
- Launched a client website on Squarespace from discovery to go-live, and documented every system in SOPs.
-
Sep 2021 – Jul 2023 Houston, TX
Team Lead · Massage Envy
- Led a front desk team of 10+: training, coaching, scheduling, and accountability to service and sales standards.
- Drove a 25% membership sales conversion rate and 3% month-over-month revenue growth through structured coaching.
- Primary escalation point for customer issues, protecting membership retention.
-
Mar 2014 – Apr 2021 Houston, TX
General Manager · Buff Burger
- Ran daily operations for an $8M+ business serving 4,000–5,000 customers a month.
- Recruited, hired, trained, and managed 30+ employees, including shift leads and department heads.
- Designed and launched a catering program for schools and local businesses, closing 2–3 contracts per week.
- Promoted from crew member to General Manager.
Earlier: Sales Campaign Coordinator, Acclaim Energy Advisors (2014) · Project Manager & Web/Social Media Manager, McKelvey Designs (2010–2014)
What I bring
- Social media management
- LinkedIn, Facebook, Instagram · content strategy · content calendars · scheduling · community management · analytics
- Marketing automation
- Make.com (certified) · workflow design · CRM and lead routing · reminders and follow-ups · reporting digests
- Content production
- ChatGPT · Claude · Canva · copywriting · brand voice guides · AI-assisted, human-edited workflows
- Project & time management
- Deliverable tracking · deadlines with buffers · weekly status updates · time blocking
- Client communication
- Primary point of contact for multiple accounts · approvals · escalations · expectation setting
- Operations & leadership
- Led teams of 10–30+ · hiring and training · SOP writing · scheduling · $8M+ operations
Education & certifications
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BS, Retailing & Consumer Science
University of Houston
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Digital Marketing & E-Commerce Certificate
Google
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Inbound Marketing Certification
HubSpot Academy
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Make Basics + Make Foundation
Make.com
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Eagle Scout
Boy Scouts of America
From the blog
Practical marketing, written down.
AI Social Media Content Workflow: How to Make AI Content Sound Human
A five-step AI social media content workflow (brief, AI draft, human edit, design, approval) that cut production time by more than half without the AI sound.
How to Manage Multiple Client Projects and Deadlines (A Marketing Coordinator's System)
The system I use to deliver marketing work for several clients at once: one tracker, weekly status updates, buffered deadlines, time blocking, and SOPs.
How to Manage Social Media Accounts for Multiple Clients (Without Dropping Anything)
An operator-tested system for managing social media for multiple clients: one shared calendar, a three-status approval flow, batched posts, and voice guides.
How to Auto-Post to Facebook, Instagram, and LinkedIn from Google Sheets with Make.com
Step-by-step Make.com tutorial for scheduling Facebook, Instagram, and LinkedIn posts from a Google Sheet, with a router and filters so nothing posts twice.
Hiring for social media or marketing ops?
I'm looking to bring this work in-house on a marketing team in Houston or remote. I reply within 48 hours.