AI Social Media Content Workflow: How to Make AI Content Sound Human
A five-step AI social media content workflow (brief, AI draft, human edit, design, approval) that cut production time by more than half without the AI sound.
Blog
Practical marketing, written down.
How I run social media, automation, and content for small businesses: the processes, the tools, and what to do first.
Start with a topic
Topic
Social Media Management
What social media management involves for one brand or many, plus every guide I've written on running LinkedIn, Facebook, and Instagram for small businesses.
Topic
Marketing Automation
What marketing automation is, which tasks small businesses should automate first, how Make.com works, and every automation guide on this site.
Topic
AI Content
How to use ChatGPT and Claude for social media content: what to hand to AI, what to keep human, Google's guidance, and every AI content guide on this site.
How to Manage Multiple Client Projects and Deadlines (A Marketing Coordinator's System)
The system I use to deliver marketing work for several clients at once: one tracker, weekly status updates, buffered deadlines, time blocking, and SOPs.
How to Manage Social Media Accounts for Multiple Clients (Without Dropping Anything)
An operator-tested system for managing social media for multiple clients: one shared calendar, a three-status approval flow, batched posts, and voice guides.
How to Auto-Post to Facebook, Instagram, and LinkedIn from Google Sheets with Make.com
Step-by-step Make.com tutorial for scheduling Facebook, Instagram, and LinkedIn posts from a Google Sheet, with a router and filters so nothing posts twice.
9 Marketing Automation Examples for Small Businesses (Start with These 5)
Nine marketing automation examples for small businesses: the five to build first (lead capture, reminders, follow-ups, reviews, reporting) and four more.
Restaurant Manager to Marketing: How I Made the Career Change (and Which Skills Transfer)
How I went from restaurant General Manager to Marketing Automation Specialist, which skills transfer, and a step-by-step path for hospitality managers.
Social Media Marketing for Houston Small Businesses: A Simple Plan That Works
A realistic social media plan for Houston small businesses: which platforms, how often to post, a weekly content mix, and Houston moments like rodeo season.