How to Auto-Post to Facebook, Instagram, and LinkedIn from Google Sheets with Make.com

If your content calendar already lives in a Google Sheet, you can have Make.com publish from it automatically, with no copy-pasting into three apps. I build Make.com workflows for client marketing at SuperDupr (and I’m Make Basics and Make Foundation certified). This is the pattern for scheduled social posting. (For results from this kind of work, see the Make.com automation case study.)

As of October 2026, Make bills usage in credits (“each module action… counts as one credit”) and the Free plan includes 1,000 credits a month with a 15-minute minimum interval (Make pricing). Module names below are from Make’s current app docs.

What you’ll build

A scenario that runs on a schedule, finds approved posts whose time has come, publishes each to the right platform, and marks it as posted.

Step 1: Set up the Google Sheet

Create one row per post, with these columns:

Only rows set to Approved will ever publish. That gives you a client-approval gate, the same rule I use to manage social media for multiple clients.

Step 2: Connect your accounts

In Make, create connections for Google Sheets, Facebook Pages, Instagram for Business, and LinkedIn. For Instagram, the account must be a professional account linked to a Facebook Page. For LinkedIn company posts, you need admin access to the company page.

Step 3: Find the posts that are due with Search Rows

Start the scenario with Google Sheets Search Rows, filtered to Status = “Approved.” Then add a filter after it so only rows whose Publish at time is now or earlier continue. Don’t use Watch New Rows here, because it fires as soon as a row is added, not when the post is due.

Step 4: Add a Router to branch by platform

Add a Router with one route per platform, and put a filter on each route (Platform equals “Facebook,” “Instagram,” or “LinkedIn”). Make’s docs describe a router as a way to “branch the scenario flow into several chains of modules.” Add a fallback route that emails you if a row has an unrecognized platform, so typos don’t fail silently.

Step 5: Add the posting module on each route

Map the sheet’s Caption and Image URL into each platform’s posting module:

• Facebook: Facebook Pages → Create a Post with Photos (or Create a Post for text-only).
• Instagram: Instagram for Business → Create a photo post. The image must be at a publicly accessible URL.
• LinkedIn: LinkedIn → Create a Company Image Post (or Create a Company Text Post).

Platforms have different limits and norms, so keep separate caption columns per platform if your copy differs. If you draft captions with AI, run them through a human-edited AI content workflow before setting them to Approved.

Step 6: Mark each row as posted

End every route with Google Sheets Update a Row: set Status to “Posted” and write the timestamp. This is what prevents double-posting: the next run’s search only finds “Approved” rows.

Step 7: Test, then schedule

Run the scenario once on a test row, confirm the post and the status update, then turn on scheduling. On the Free plan the shortest interval is 15 minutes; paid plans allow 1 minute. Add error handling (or a simple email alert on failure) so a disconnected account doesn’t go unnoticed.

How many credits does this use?

Roughly one credit per module action. A run that finds one Instagram post uses a few credits (search, post, and update). Runs that find nothing use very little. Check the scenario’s run history in Make to see exact usage. A small posting calendar for a few clients fits within the Free plan’s 1,000 credits a month while you test.

Where to go from here

Add a step that notifies the client or your team when a post goes live, or a weekly summary of everything posted. Both are covered in 5 marketing automation examples for small businesses.